Aperture
Definition - A moment of truth, a blink of realization that stimulates a decision
| Step 1 | Learn everything about your product, service or message. Focus in on its key features, benefits, and reason for being. |
| Step 2 | Discard all the fluff, leaving only the values the audience will care about. |
| Step 3 | Distill the key motivating factors, the apertures, that connect with your target market, |
| Step 4 | Create a script or flow to offer the video a hero, giving its apertures human value. |
| Step 5 | Develop an integrated online and offline media plan that hits the target profile. |
| Step 6 | Distribute the video, monitor results, and adjust for optimum effectiveness in real time. |
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