Kodak Canada came to Blink looking to appeal to the youth market for their new Playsport ZX5 digital camera. Our production team headed up to Howe Sound on the BC Coast and took advantage of the scenic cliffs and ocean views. The POV shots, including when the talent are cliff jumping, were filmed using the actual Playsport camera. That is a rarity in video production and it really speaks about how great the quality is on this rugged camera.

The video was shot at a special high-speed frame rate to give it a slow motion effect. Blink's Art Director used Magic Bullet Looks, Film Grain and Selective Colour, and composited them together in After Effects to produce a summery, semi-vintage feel. Colour grade was added to enhance the video and give the video a "magic hour" lighting effect.

The finished product was enthusiastically received by Kodak Canada. Greg Vance, Kodak Canada’s Marketing Manager, said “We have been working with Blink Media Works for some time on in-store TV projects and they have clearly learned about Kodak and the impact we are trying to make. They suggested a very different approach with our latest project on the Kodak PlaySport Pocket Video camera and delivered a home run. They have truly taken our in-store communication to a new level and are a great team to work with, always delivering to our tight schedules and on budget."