Case Study - Microsoft

Challenge:

With the launch of Microsoft Windows Vista and Microsoft Office 2007, Microsoft was looking for a way to visually inform consumers about the practical reasons why upgrading would enhance their productivity.

Solution:

Through a partnership with get Connected TV, a Blink Media Production, we created over 60 tips on various aspects of the software that could be viewed in any order, or individually.

Result:

Content was very well received and highly rated by viewers. Stations followed suit and the video tips were picked up by some of the largest networks in the industry including MSN, The Globe and Mail, PCworld.ca, Yahoo Canada, and BNN.