Case Study - Yahoo

Challenge:

Search marketing is a powerful tool for any business, but can be difficult to understand or explain. Static advertising and communication lacks the depth to help explain the complexity of the product.

Solution:

Blink created 26 video tips, and 20 audio tips/interviews on the features and uses of Search Marketing available from Yahoo Search Marketing.

Result:

Yahoo was able to use these video across various platforms due to Blinks ability to format them in multiple formats - giving them maximum impact for their budget. Tips were delivered on disk as a training kit, displayed at trade shows - and even broadcast on BNN.