Case Study - Yamaha

Challenge:

In a competitive marketplace, being a Brand leader, Yamaha continually needs to push the boundaries of educating consumers about the quickly changing environment of home theatre and audio. With the convergence of technology the integration of mobile music players and the ability to connect your entertainment to a home network are key features that need to be explained.

Solution:

Blink created several HotTech Videos for Yamaha and broadcast them to millions of viewers on television through its partnership with G4TechTV and over the web.

Result:

With the production of a single video, and on a budget substantially lower than shooting a TV spot - Yamaha was able to produce a video for TV use - as well as host it on their website. One cost, multiple purposes - all delivered to Yamaha ready to distribute with no hassle.