ClearSounds Uses Blink to Resolve Inventory Overload Through Coordinated Direct Response Program

05.11.07

Founded in 2002 by members of the hearing-impaired community, ClearSounds Communications has risen to become the leading manufacturer of cutting-edge assistive listening devices for individuals experiencing mild-to-moderate hearing loss.

With significant levels of inventory, ClearSounds Communications selected Blink to roll out a direct response program to help move product directly to consumers. Our goal is to build a story around their product and then create a coordinated with a media buy to produce the most effective media campaign to touch both the buyer and the seller, removing barriers both in their retail channel and in their customer’s lives.