Fujifilm Develops Wal-Mart Video Initiative With Blink

04.25.07

Fujifilm has been a leader in capturing people's imaginations for more than 70 years by developing and creating technologies that provide the back-bone for state-of-the-art imaging systems.

After working with Wal-Mart to produce a unique camera SKU for their stores only, FujiFilm needed to take advantage of the giant retailer's customer base to entice as many of their shoppers as possible to purchase this product. The challenge lay in enticing the average Wal-Mart customer, who is not tech savvy, in a way that would push their "buy" button.

By negotiating prime real estate on the home page of the Wal-Mart Canada website and producing a promotional video with Blink Media that will talk specifically about this particular camera, price point and special offer - Fujifilm hopes to attract shutterbugs looking for both value and style.