Case Study: Micro Mosquito Helicopter

Client: Interactive Toy Concepts

This case study for the Micro Mosquito Helicopter demonstrates the power of viral video marketing for getting massive exposure for a new product and achieving a concrete business objective.

Challenge

Interactive Toy Concepts created a toy called Micro Mosquito Helicopter that they wanted to promote beyond their traditional market of model makers and hobbyist flyers. The challenge was to communicate to the broader audience that this toy was fun and appropriate for the average family. The business objective of the viral video was to increase sales and secure a national distribution contract for the toy with a mass market retailer, rather than specialist hobby stores.

Solution

We created a viral video demonstrating the play-ability of the toy and exposing the ‘coolness factor’ that a wider audience would appreciate. The video was then uploaded to Youtube and promoted to influential bloggers, gadget review websites, retailers and news stations.

Result

We succeeded in having different versions of the same video showing up on various websites all over the Internet. Video plays exceeded a million views, with the original Youtube video getting 945,000 views alone. Our outreach to retailers succeeded in attracting the attention of The Source who decided to sell the Micro Mosquito Helicopter across its 700+ store chain. Sales exceeded expectations exponentially and generated a life line of product to follow.

Our Work

Case Studies