The Project

Create a video that communicates the work and personal features of the E71 smartphone. Drive people to download the 7 day trial of the navigation upgrade. This video will be used for an in-store campaign as well as online promotion on tech websites.

The Creative

To ensure that the video was feature driven, the creative team decided to put the E71 in a suspended world (rather than in-situ). This allowed for the phone to move between business and personal features smoothly without changing location. In order to optimize the video for both in-store and online, the accompanying text points had to be bold and simple. The video received over 32,000 hits on YouTube as well as feature placements on multiple tech websites and blogs.