Video Advertising
As television audiences fragment and shift online, digital video advertising is providing a better platform to reach a mass audience. With the cost-per-view (CPV) basis now becoming the industry standard, video advertising has become much more advanced than measuring impressions, or the ratings and audience measurements in the television world. The new cost-per-view model means you only pay when users have started to view your video (instead of when they click to view it).
Video advertising is more than in-stream ads, with click-to-play banner ads, mobile video ads and search-based ads allowing you to target your audience wherever they spend their time online. And with the extensive, real-time video analytics provided we can measure the level of engagement with your target audience.
To learn more about a video advertising solution specifically tailored to your business, contact us today.
“Video - with its ability to tell stories and therefore influence people emotionally - is the most inherently appealing ad form in any medium.” - David Hallerman, eMarketer
