Take advantage of the transfer of advertising spending from television into the more interactive digial space. The crucial advantage of social video marketing over television is you can measure your audience engagement with real-time analytics and reporting. This white paper demonstrates why Social Video Marketing is a powerful way to reach the massive audience of people using social media platforms.

The size of the audience on social media platforms is staggering:

• Facebook now has more than 800 million members and is on pace to reach 1 billion users by the end of 2012.
• YouTube dominates the online video space with over 3 billion videos streamed each day.
• Twitter has more than 110 million active users and is growing by 300,000 users a day. It is changing the way people discover and share content.
• There are over 180 million blogs and many bloggers are using their websites to talk about interesting content, unique products and social organizations that they like or identify with.

This white paper on The Strategy and Tactics of Social Video Marketing provides an overview of how to successfully integrate video into your organization's social media strategy. It contains useful information like:

• How to optimize your videos for search on Google and Youtube.
• How to utilize social video communities to increase the reach of your video.
• Monitoring social media conversations related to your videos and your brand.
• The power of video contests to gather audience data and create social buzz.

Reach your target audience where they spend the majority of their time online: on the web, their mobile devices, and on Youtube, Twitter and Facebook.